Updating the system
All female Nintendo characters go offline for 24 hours to expose gender imbalance in gaming
Only 24% of game developers are women. “Updating the System” made that stat visible by taking every female Nintendo character offline for 24 hours.
We expanded the glitch beyond the console, turning city streets into a reminder that only 24% of game developers are women.
In partnership with Girls Who Code, Nintendo launched mentorship and coding workshops to help
more girls break into game development because the game doesn’t work without her.