The Art Director your feelings call when they need a visual metaphor

I grew up in Alabama, where “Roll Tide” is basically a greeting and sweet tea is medical-grade oxygen. I don’t yell it, I won’t start, and I only drink the tea if there’s lemonade in it. I’m Southern with disclaimers. Charming, but with an asterisk.

I found art direction the same way I find most things: sideways. Through photography. Through collage. Through scraps of paper I refuse to throw away. Through the thrill of something looking wrong until suddenly it’s perfect. I’m not interested in polishing life into something smooth. I’m interested in making it true.

My work lives in the in-between. The messy, emotional, beautifully feral middle where feeling comes before language. I create with humor, instinct, and a healthy dose of controlled chaos. I care about texture, tension, and building worlds people can feel long after they close the tab.

I make work for humans, not algorithms. Work that hits. Work that lingers. Work you can’t pretend you didn’t see.

If you want predictability, bless your heart.
f you want real, welcome in.

I’m still becoming, and I bring that becoming energy into every room, every collaboration, and every world I get to build.