PROBLEM
Plant care lost cultural momentum post-COVID.

CULTURAL TENSION
Digital overload is leaving people emotionally starved.

INSIGHT
We’re more connected than ever — but we’ve never felt more alone.

Creative Response:
We’ve been sold the idea that connection lives in our phones, but it doesn’t.
We reimagined Bloomscape as a living interruption.
A slow ritual in a fast world.
Touch Something Real is our reminder that presence isn’t passive. It’s a choice.